Houston Rockets
Jeremy Lin’s Big Test
Carl Fudge analyzes the strengths and weaknesses of Jeremy Lin and stresses the importance of the Rocket point guard getting out of the gate strong.
Published
13 years agoon

For the third straight year, Jeremy Lin comes into a Rockets training camp with a different role to play
Houston Rocket training camps have been interesting times for Jeremy Lin. Cut from the team two years ago, the 25-year old point guard returned to Houston last season as a flashy free agent acquisition following his unprecedentedly “Linsane” performances in New York. Houston general manager Daryl Morey prized the resurgent Harvard grad away from the Knicks with an infamous poison pill contract as Lin looked set to install himself as Houston’s point guard of the future, team leader and global icon that had been missing since Yao Ming retired.
How things have changed.
As training camp sets to kick off this weekend, Lin finds himself starting alongside All-Stars James Harden and Dwight Howard in a powerful lineup that has legitimate championship aspirations. While Lin was front and center of the team’s marketing efforts last season, this year he has seemed a secondary figure, hardly being featured in the team’s marketing campaigns and not called upon to help recruit Dwight. While Lin was the unquestioned choice as the team’s starting point guard last season, legitimate questions exist about his role on the team this year. Make no mistake, this is a pivotal time in Jeremy Lin’s career as a Rocket.
Just how good was Lin in 2012-2013?
No player in recent memory has sparked as much debate as the Rockets’ #7. Given the amount of attention and analysis he has generated since his Linsanity days, it can be hard to understand the real story and – to borrow a phrase from Nate Silver – separate the signal from the noise.
Let’s start with some of the things Lin did well.
2012-2013 was Jeremy Lin’s first full season as a Houston Rocket and as a starting point guard. He started every single game of the regular season, logging the third highest amount of minutes on the roster and guiding the team to a winning record and playoff berth.
Lin’s averages last year – 13.4 points, 3 rebounds and 6.1 assists – were solid but perhaps a bit underwhelming to fans who had hoped for Linsanity numbers and didn’t factor in his lower usage rate on the Rockets (20.7%) compared to his time on the Knicks (28%). While some fans questioned Lin’s performance, Morey clearly laid out why he was happy with his point guard’s debut season during an interview on CBS Sports Radio 610 back in May, saying:
Jeremy had a great year. The only way to think about Jeremy maybe not having a great year would be to say he had to play the whole year like he did in New York. James and Omer generated the most wins for our team but Jeremy Lin was third and on a 45-win team to make the playoffs and be the starter, he had a great season.
He’s the fifth-best pick and roll player in the league on nine pick and rolls a game. Overall, he really helped our offense, set up his teammates very well. On defense people focus a little bit too much on Tony Parker maybe did well against him, or some of these super fast guards, but the reality is those players do really well against everybody. On average, Jeremy had a very good defensive year, he’s very good at 50-50 balls, he’s very good at distributing the ball, and one of the top players in blocked shots and steals. So, overall, he had an extremely good year and we’re nowhere near the playoffs without Jeremy Lin.
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Morey’s analysis, as always, is backed up by the numbers. Jeremy Lin was indeed the 5th best NBA pick-and-roll point guard in terms of points created for the roll man, setting up Rocket screeners nicely as they cut to the basket. This stat is even more impressive considering the somewhat limited offensive skillset of the recipient of most of those passes, Omer Asik. As I laid out in my last piece, the pick-and-roll is a fundamental part of the Rockets’ offense, and with Dwight Howard now on the floor, Lin and the Rockets will only become more dangerous in this facet of the game.
Lin was a good distributor of the ball in other parts of the offense last season too, dishing out 497 total assists (15th best in the NBA) at 6.1 assists per game (20th best). The majority of Lin’s assists led to dunks, close shots and three-pointers, showing both his ability to set teammates up for high quality shots that fit the game plan and his competence in running the fast break.
As a creator of his own offense, his performance dipped compared to his hot streak on the Knicks — Jeremy’s points per possession in isolations went down from 1.02 to 0.68. However, one thing that stood out was his ability to draw fouls while in the act of shooting. He finished 12th among point guards in And1% (And1s/FGA), and 17th in free throw rate (FTA/FGA), putting him above the likes of Kyrie Irving in both categories.
Lin was effective defensively too, and is probably a bit underrated in that part of the game. While he seemed to struggle staying in front of some of the quicker guards, Lin still contributed 1.6 steals per game (11th best among PGs in the NBA), 0.35 blocks per game (also 11th best), and took 0.27 charges per game (12th best among PGs). When you combine the previous 3 stats into a jumbo defensive rating, Lin was the 9th best defensive PG in the NBA.
Three-point shooting, turnovers, mental toughness have been concerns
Despite Morey’s faith in Lin, critics do have a point to make. While the Rockets’ biggest positional disadvantage last year was power forward, the point guard position wasn’t far behind. Compared to their opponents, the Rockets had a PER (Player Efficiency Rating) deficit of 2.1 every night at the point guard spot, scoring two less points, delivering one less assist and committing one more personal foul.
One thing that has rightly caused concern among Rockets fans is Lin’s shooting percentages. The Rockets’ uptempo offense is designed to create a lot of open three-point shots, especially from the wings; last year the team took 2,371 shots from beyond the arc and made 867, the second highest total in NBA history by a team in one season. Three-pointers will be even more key this year with Howard and Harden certain to attract their fair share of double teams, leading to open shots on the perimeter.
Last year Lin took 257 three-pointers – over 10% of the team’s shots from that distance – and made 87 of them, good for a 33.9% average. That level of efficiency puts Lin outside the top 100 best three-point shooters in the league and well below the better three-point shooting point guards in the NBA, such as Jose Calderon (46.1%), Steve Nash (43.8%), Mario Chalmers (40.9%), Jarrett Jack (40.4%), and Irving (39.1%).
There’s no disguising Lin’s shooting numbers, but glimmers of light do exist. Lin shot about 5% higher from three-point land at home than he did away. His numbers from downtown (39.3%) in the final 34 games of the regular season were much better than his early season efficiency. And lastly, his most effective shots came from spot-ups, exactly the shots he’ll see more of with Dwight on the floor. With more experience in the league’s different arenas, less defensive attention on him and lots of offseason practice, it is fair to expect him to convert his treys this season at a much higher clip.
Turnovers were also a concern. His assist-to-turnover rate was a Jrue Holiday-esque 2.13, putting him outside the top 30 PGs in the league. Adding to that was his turnover ratio (% of possessions that resulted in a turnover), which at 13.3% was the fourth highest in the league. Lin’s turnovers were caused more by bad passing (131) than by bad ball handling (89) and that number probably suffers a bit due to the fast pace the Rockets employ. With that said, Lin coughed up the ball as much in pick-and-roll situations (20.9% of these possessions led to a turnover) as he did in transition (21.1% of his transitions led to a turnover), suggesting a need for better decision making with the ball and playing more under control.
A final concern exists around Lin’s mental makeup. By his own admission, he struggled with this facet of his game last year. Describing the challenges he faced last season as a Rocket and his mentality moving forward, Lin said:
“I’m just going out there to play and not worry about anything: about proving myself to anybody, or proving my worth, or trying to live up to a contract, or whatever. I’m just going to go out there and play completely free of all the expectations and all the noise, the pressure. With the signing of Dwight and the emergence of James, there’s going to be a lot more spotlight, but for me it’s just a matter of going in everyday and doing my best. I’m just going to play the way that got me here.”
Will below average be good enough?
While there is no glaring hole in Lin’s game, he also doesn’t have an elite skill either. He’s an above average passer and defender that runs the pick-and-roll well, but he’s a below average shooter, ball handler and creator of his own offense. When you add it all up and stack him up against a league that’s full of quality point guards, you get a player whose PER output (14.9) is below average for his position (16.2) and puts him just outside the league’s top 30 playmakers. While the PER stat isn’t loved by all, other advanced stats tell a similar story: he didn’t make the top 15 of a recent WARP-based projection of the NBA’s top point guards and he ranks 27th among point guards in both Value Added and Estimated Wins Added. Championship-winning teams do not have to be elite at every position, but with only two All-Stars, the Rockets need to squeeze every drop of performance out of their point guard spot if they are serious about contention.
What could happen if Lin has a slow start
Lin is the clear starter, but if he returns to his past struggles from the three-point line, commits too many turnovers or fails to gel with Dwight, it could lead to him being replaced in the starting lineup in favor of Patrick Beverley, who played well last year as Lin’s backup. Though Beverley’s minutes constitute a smaller sample size (710 minutes), the Rockets as a team posted a 98.8 Defensive Rating when he was on the floor (compared to 104.0 with Lin), a ranking that would be good enough to be third best defense in the league. To add to that, there was almost no dip offensively (106.4 Offensive Rating with Lin on the floor, 106.1 with Beverley).
While it is not plan “A”, it is possible that the Rockets could be more dangerous with Lin on the bench than when he starts. In Asik and Lin, the Rockets could deploy two starting-quality players against other teams’ second string lineups, a configuration that would allow Lin to be a #1 offensive option. Lin has played well in that role in the past with the Knicks in 2011-2012 and in bursts last year, with his breakout 38-point night coming against the Spurs when Harden was out with an injury.
The Rockets won’t rush any decision. They understand the value of lineup stability and will want to collect a reasonable sample size of data to analyze both his and Beverley’s play before deciding that a change is needed. Suggestions in the recent ESPN Insider piece that Coach McHale might change his lineup based on training camp and preseason were probably a bit aggressive. The theory I have heard from an NBA source is that the Rockets will give the new Dwight-led lineup 20 games to gel before making a move of this magnitude.
Of course, coming off the bench was not what Lin had in mind when he signed his $25M contract last year, but with Howard and Harden now in the fold, the bar of expectations has been raised and the need for the right fit has increased. If he takes a step forward and proves to have addressed some of his weaknesses, he can cement his role as the starting point guard on a contending team.
Now we see if he’s ready for that new challenge, because for the scholarly Lin, the first 20 games of the 2013-2014 NBA season will be the biggest exam he has ever taken.
Carl Fudge is a second year MBA at MIT Sloan where he is the content lead for the Sloan Sports Analytics Conference. He is a lifelong Rockets fan and has been posting on ClutchFans as GBRocket since 2003.
Carl Fudge is a former MIT Sloan Sports Analytics Conference organizer and long time Rockets fan.
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Houston Rockets
Rockets re-sign Tari Eason, lose two veteran defenders
Published
1 week agoon
July 4, 2026By
Ben DuBoseIn the days immediately following their free agency signings of Marcus Smart and Bogdan Bogdanović, the Houston Rockets were linked to several other transactions of significance.
First came the re-signing of restricted free agent Tari Eason, who will now be on a five-year, $81.5-million contract with the team. The fifth and final season is a player option, and the deal includes a 10% trade kicker, per The Athletic’s Sam Amick.
A 6-foot-8 forward, Eason remains one of the most valuable and versatile defenders for head coach Ime Udoka. Now 25 years old, he was drafted out of LSU in the 2022 first round.
Eason’s deal was first reported by ESPN’s Shams Charania on Thursday night.
The Rockets could get under the first apron and potentially the luxury tax depending on how they structure this contract and by trading Dorian Finney-Smith.
Assuming the roster is mostly set, their last big piece of business of the offseason is extending Amen Thompson. https://t.co/qKhNnDTPz3
— Yossi Gozlan (@YossiGozlan) July 3, 2026
In the 2026 playoffs, Eason ranked second among Houston’s rotation players in on-off differential, trailing only Amen Thompson.
Then, a day after the Eason news, Houston parted ways with two of its defensive acquisitions from the 2025 offseason. In a move designed to clear salary and open a roster spot, the Rockets moved Dorian Finney-Smith and three second-round picks to Charlotte.
As part of the deal, Houston will generate a $13.3-million trade exception (the amount of Finney-Smith’s 2026-27 salary) that lasts for one year.
The Rockets save over $20 million against their payroll and tax and get under the first apron by salary dumping Dorian Finney-Smith.
They create a $13.3 million trade exception and are in a position to field the rest of the roster while staying under the luxury tax line https://t.co/gc1mW4eTPq
— Yossi Gozlan (@YossiGozlan) July 3, 2026
Per ESPN’s Bobby Marks, the second-round selections headed to Charlotte include Houston’s own picks in 2028 and 2033 and one from the Memphis Grizzlies in 2027.
After undergoing ankle surgery in the 2025 offseason, Finney-Smith struggled mightily in his one season in Houston and never recaptured his previous form. In turn, that forced the Rockets to pay a premium (second-round picks) to financially offload his deal.
Finney-Smith signed with Houston in July 2025, and the team did not learn until checkpoints in the weeks and months ahead that his June 2025 procedure did not resolve a longstanding ankle issue. The 33-year-old forward had yet to join the Rockets when he underwent surgery, which was performed by doctors elsewhere.
Finally, later that same day, reserve wing Josh Okogie agreed to a two-year, $12-million deal with the Utah Jazz. While the Rockets did have interest in a reunion, Okogie’s potential minutes and salary in Houston had decreased due to the signings of Smart and Bogdanović.
Free agent F/G Josh Okogie has agreed to a two-year, $12 million deal with the Utah Jazz, sources tell ESPN. Okogie — a wing defender who shot 38.5% from 3 last season in Houston — considered several suitors before the Jazz received the commitment tonight from Okogie and his… pic.twitter.com/Bh9RN9KaHo
— Shams Charania (@ShamsCharania) July 4, 2026
Smart is widely viewed as a superior defensive player who can also handle the ball, while Bogdanović is a career 38.1% 3-point shooter at high volume. After losing in the first round of the 2026 Western Conference playoffs, Udoka spoke of the importance of diversifying the types of players on Houston’s bench, where more shooting was clearly a need.
At the moment, Houston has two available roster spots within its potential 2026-27 depth chart. Assuming both are minimum signings, the Rockets will be able to stay beneath the NBA’s luxury tax threshold and delay the onset of punitive “repeater tax” penalties.
Among players from the 2025-26 Rockets, a team source told ClutchFans that Isaiah Crawford and Jae’Sean Tate are potential candidates for those final roster spots. It appears the team will likely move on from 39-year-old forward Jeff Green and 29-year-old guard Aaron Holiday, whose role was clearly in doubt following the 2026 draft selection of Bruce Thornton.
Houston’s 2026 summer league schedule begins Friday, July 10, in Las Vegas, where the Rockets can evaluate players such as Thornton, Crawford, and recent two-way contract signing Quadir Copeland for potential roles with the 2026-27 Rockets.
Rockets updated depth chart:
PG: Fred VanVleet, Reed Sheppard, Bruce Thornton, JD Davison
SG: Amen Thompson, Marcus Smart, Bogdan Bogdanovic
SF: Kevin Durant, Tari Eason
PF: Jabari Smith Jr
C: Alperen Şengün, Steven Adams, Clint CapelaTwo roster spots still open.
— Will Guillory (@WillGuillory) July 3, 2026
Sights on Vegas 🎰 pic.twitter.com/0s03Bqe9nH
— Houston Rockets (@HoustonRockets) July 3, 2026
Analysis
Rockets land Marcus Smart, Bogdan Bogdanović in free agency
Published
1 week agoon
July 1, 2026By
Ben DuBose
Within the first 24 hours of the NBA’s 2026 free agency window, the Houston Rockets reached two agreements to fortify the depth of their 2026-27 roster.
Veteran guard Marcus Smart, who torched the Rockets in the 2026 playoffs while with the Los Angeles Lakers, is joining Houston on a two-year, $13-million deal.
Smart remains one of the NBA’s most impactful defenders, and he won Defensive Player of the Year honors while playing for Rockets coach Ime Udoka with the 2021-22 Boston Celtics.
Meanwhile, Serbian sharpshooter Bogdan Bogdanović is joining Houston on a one-year, minimum-salary contract. He played for portions of the past two seasons with the Clippers.
Bogdanović has shot 38.1% on 3-pointers over nine NBA seasons, and he remains an accomplished international player for Serbia, as well.
More information on both offseason signings is available at USA TODAY’s Rockets Wire, and our Rockets LaunchPod (presented by ClutchFans) has initial reaction below.
As of today, Houston’s starting lineup for the 2026-27 season appears likely to feature Fred VanVleet, Kevin Durant, Amen Thompson, Jabari Smith Jr., and Alperen Sengun.
Key reserves will include Smart, Reed Sheppard, Tari Eason (a restricted free agent), Bogdanović, and Steven Adams.
The Rockets are coming off consecutive seasons with 52-30 records before being defeated in the first round of the Western Conference playoffs, and the team’s internal hope is that its newfound depth — along with having Durant, VanVleet, and Adams available in the 2027 playoffs — will help next year’s team get over that hump.
Houston Rockets salary cap situation after signing Marcus Smart and Bogdan Bogdanovic.
They can exceed the first apron by using the taxpayer mid-level on Smart.
There is now less pressure to move Dorian Finney-Smith to accommodate a Tari Eason signing. pic.twitter.com/k5f1zq8KQ3
— Yossi Gozlan (@YossiGozlan) July 1, 2026
Houston Rockets
Rockets linked to Kawhi Leonard in transaction rumors
Published
2 weeks agoon
June 29, 2026
With 2026 free agency negotiations set to open Tuesday, the landscape of the NBA has already shifted dramatically.
The Miami Heat emerged as winners of the Giannis Antetokounmpo sweepstakes, acquiring the All-NBA forward in a blockbuster trade. The Charlotte Hornets have also been among the most active teams, trading away LaMelo Ball and Miles Bridges in a pair of deals.
With more fireworks expected this offseason, questions remain about whether the Houston Rockets will join the wave of big trades and signings.
The Rockets have remained absent from most speculation involving star players, outside of minor rumors about interest in Celtics guard Jaylen Brown (which were later dismissed).
But one intriguing name to monitor is Los Angeles Clippers forward Kawhi Leonard, amid uncertainty surrounding his availability. Sportsnet’s Michael Grange recently reported that the two-time Finals MVP could possibly seek a trade, with the San Antonio Spurs and Toronto Raptors — two of his former teams — listed as preferred destinations.
Grange, who correctly linked Houston to a Fred VanVleet signing in 2023, then noted that the Rockets “could also be part of that mix.” Any interest would likely be mutual, since it wouldn’t make sense to pursue Leonard — who is entering the final year of his existing contract in 2026-27 — without feeling confident that he would extend his deal.
The Houston Rockets could be in the mix of trading for Kawhi Leonard, per @michaelgrange
“With reports circulating that the two-time Finals MVP would be open to reuniting with his former teams, San Antonio and Toronto, though the Houston Rockets could also be part of that mix”… pic.twitter.com/uqP7yKyOZX
— Fullcourtpass (@Fullcourtpass) June 27, 2026
Leonard, entering his 13th season, remains one of the league’s premier scorers. Now 35 years old, the 6-foot-6 forward averaged a career-high 27.9 points per game last season while shooting 50.5% from the field and 38.7% from 3-point range.
Beyond his offensive production, Leonard is still one of the NBA’s best two-way players. He’s won two Defensive Player of the Year awards, a skill set that aligns with head coach Ime Udoka’s defensive philosophy.
What Would Be the Cost for the Rockets?
Ideally, Leonard would have his current contract voided as part of the league’s ongoing Aspiration investigation. With free agency negotiations opening Tuesday, cap space around the league will be occupied within a few days, which would soon put Houston on comparable financial footing relative to other suitors.
Should that not happen, the other option to potentially acquire Leonard would be by trade.
In any deal, VanVleet is one player to monitor. The 32-year-old guard has a player option worth $25 million that he exercised Monday, and speculation has increased following recent social media activity that some fans interpreted as cryptic messaging.
On Thursday, he reposted an X post from over 10 years ago that read, “Bet on yourself.” He then added a “note taking” emoji.
— Fred VanVleet (@FredVanVleet) June 25, 2026
He later posted a more extensive message on Instagram:
“Operating at a higher frequency is uncomfortable, especially at first. But don’t feel bad for apologizing or compromising yourself to accommodate your environment. Stay true to self. The decision to better yourself comes with a cost. Stay down.”
Whether tied to a potential Leonard deal or not, a departure from VanVleet is certainly possible, since he won’t have the implied no-trade clause in 2026-27 that he did in 2025-26.
Furthermore, it’s worth noting that the Rockets traded up in the second round to select Ohio State guard Bruce Thornton, a player whose style shares similarities with VanVleet. With Udoka having expressed reluctance toward roster duplication and rumors swirling regarding the potential acquisition of Lakers guard Marcus Smart, the writing could be on the wall.
From an asset perspective, the Clippers might also seek All-Star center Alperen Şengün in any deal. Sengun’s presence could help Los Angeles fill a frontcourt void after trading away Ivica Zubac at February’s trade deadline. Sengun, who turns 24 in July, would also be in age alignment with 26-year-old guard Darius Garland (who the Clippers traded for in February).
Because Houston would need to trade away a comparable financial number to Leonard’s $50.3 million for salary matching, some combination of larger contracts — such as VanVleet, Sengun ($35.6 million), and Dorian Finney-Smith ($13.3 million expiring) — would need to go out in order for a deal to work under the NBA’s Collective Bargaining Agreement.
The bottom line: Just one year after acquiring veteran star Kevin Durant, the Rockets could once again find themselves at the center of another chaotic offseason.
Whether history repeats itself remains to be seen.
Houston Rockets
Rockets draft Ohio State guard Bruce Thornton at No. 31 overall
Published
2 weeks agoon
June 25, 2026
After entering the 2026 NBA draft without a first-round pick in one of the deepest classes in recent memory, the Rockets wasted no time making moves in Wednesday’s second round.
Houston traded the No. 39 and No. 53 pselections, along with a 2029 second-round pick via Sacramento, to the defending NBA champion Knicks in exchange for the No. 31 and No. 55 selections. The Rockets then used the No. 31 pick to select Ohio State guard Bruce Thornton.
In his final season with the Buckeyes, Thornton averaged 19.9 points, 5.1 rebounds, and 4.6 assists while shooting 55% from the field and 40% from 3-point range.
Thornton leaves Ohio State as one of the most decorated players in program history. He finished his career as the school’s all-time leading scorer with 2,164 points over four seasons and served as a team captain for four consecutive years — a leadership trait frequently highlighted by scouts leading up to the draft.
Thornton adds much-needed perimeter shooting to the Rockets’ roster, as evidenced by his 40% 3-point shooting clip as a senior. He did that on relatively high volume at just under five attempts a game, though he also possesses the ability to create offense off the dribble.
While officially listed at 6-foot-0, Thornton plays with physicality on both ends of the floor and often uses his 223-pound frame and 6-foot-5 wingspan to compensate for his lack of height.
Rockets take 6-0 guard Bruce Thornton out of Ohio State with the 31st pick. 4-year player, turns 23 just before camp. 6-5 wingspan, shot 41.2% from three the past two seasons. Strong dude, can create his own shot and boosts the shooting. He likely replaces Aaron Holiday on the… pic.twitter.com/58SLyMPeTQ
— ClutchFans (@clutchfans) June 25, 2026
Thornton’s career outline is one that, decades ago, was a routine. Today, however, it is a relative anomaly to play all four collegiate seasons at one university.
A 22-year-old entering the draft can be viewed as a negative to some NBA general managers, who might covet more youth and perceived upside. But for a Rockets team ready to compete for a championship now, Thornton’s experience may be an ideal addition to the roster.
Tom Izzo, the legendary Michigan State coach, showed clear respect to Thornton after watching the Ohio State guard score 32 points during a Big Ten matchup in February.
“I said to him before the game, it’s been a privilege to have him in our league,” Izzo said. “He’s handled himself well, he stayed in the same place, he’s been an unbelievable performer. He’s got class. I’m a big Bruce Thornton fan.”
Most second-round picks are not expected to become immediate rotational players in the NBA. But depending on Houston’s free-agent moves, Thornton could have a path to playing time with the 2026-27 Rockets.
As currently constructed, Thornton could compete with Aaron Holiday (a pending free agent) for minutes as the team’s third point guard behind Fred VanVleet and Reed Sheppard.
There's a lot to like here with Bruce Thornton. He's built very similarly to a Kyle Lowry.
Lowry was 6'0.25" barefoot, 195 pounds and a 6'4" wingspan.
Thornton is 6'0" barefoot, 223 pounds and a 6'5" wingspan.
He takes care of the ball (assist-to-turnover ratio is strong) and… pic.twitter.com/itGtDff8QF
— ClutchFans (@clutchfans) June 25, 2026
Houston Rockets
Rockets unveil new uniforms, branding for 2026-27 season
Published
1 month agoon
June 4, 2026By
Ben DuBoseThe Houston Rockets are unveiling a bold new look for the franchise, one which honors the past while attempting to push Rockets basketball into an exciting next chapter.
“Rooted in the energy, pride, and championship spirit of Houston, the new brand identity brings back the iconic ketchup-and-mustard color palette that helped define Rockets basketball for decades,” the team writes in its press release.
Yet, along with the ketchup-and-mustard scheme is a modern collection of logos, uniforms, and apparel designed for the future.
“We heard our fans,” said Patrick Fertitta, vice chairman of the Houston Rockets and Comets. “Ketchup and mustard is back! From the time my family bought the team in 2017, we’ve heard from countless fans about how deeply those colors are tied to their memories. We wanted to create something that celebrates the generations of fans who built Rockets basketball while inspiring the next generation of fans.”
Red returns as the heartbeat of the franchise, according to the team, while “championship yellow” is an effort to reconnect past greatness to the future ahead.
The “R” logo remains at the center of the new look and reinforces the organization’s core identity. Meanwhile, the reimagined “Dunkstronaut” blends nostalgia with innovation and further connects the franchise to the spirit of “Space City.” The new global logo draws inspiration from NASA mission patches, with two quasars symbolizing the franchise’s journey from San Diego to Houston.
Houston’s Icon (red) and Association (white) uniforms for the 2026-27 season reimagine the franchise’s visual identity while honoring the eras that shaped Rockets basketball. The Icon Edition features “Rockets” across the chest, while the Association Edition showcases “Houston” as a tribute to the city.
Both uniforms are accented with broken tonal pinstripes inspired by the team’s look from the mid-1990s and early 2000s. Custom typography derived from the championship-era wordmarks, including the return of the signature lowercase “t” and a distinctive slanted presentation, completes a uniform system rooted in legacy and built for the future, according to the team.
The Statement jersey embraces Houston’s “Space City” identity and the relentless pursuit of innovation. Its black base symbolizes the vastness of space, while a quasar-inspired pinstripe reflects the team’s speed, force, and intensity.
Along the side panels, rockets rise seamlessly from the shorts into the jersey, thereby creating a continuous visual expression of momentum and acceleration. On the jersey’s back middle portion, a red commander’s stripe draws inspiration from NASA mission leadership identifiers.
Each jersey includes a “Clutch City” jock tag framed by two quasars. The shorts prominently feature the “R” logo, while the Dunkstronaut logo appears on the waistband.
Fans can purchase the new apparel at RocketsShop.com and sign up for a mailing list to be notified when jerseys are available for purchase.
To celebrate the launch, the Rockets are hosting a special retail pop-up event at Houston’s George R. Brown Convention Center. The pop-up event will take place outside of Hall D on Friday, June 5, from 10 a.m. to 8 p.m. local time.
The first 100 fans that spend $100 or more will receive a free T-shirt. Former Rockets Rudy Tomjanovich (noon-1 p.m.), Steve Francis (2-3 p.m.), and Vernon Maxwell (4-5 p.m.) will each hold a signing session. Fans can also enjoy a live DJ alongside an interactive photo booth, games, and complimentary food and beverage samplings.
